I’ve discussed on a number of occasions the effects that stereotypes can have on our cognitive performance. Women, when subtly reminded that females are supposedly worse at math, do more poorly on math tests; African-Americans, when subtly reminded of racial stereotypes, perform more poorly on academic tests. And beliefs about the effect of aging similarly affect memory and cognition in older adults.
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Subliminal learning achieved notoriety back in 1957, when James Vicary claimed moviegoers could be induced to buy popcorn and Coca-Cola through the use of messages that flashed on the screen too quickly to be seen. The claim was later shown to be false, but though the idea that people can be brainwashed by the use of such techniques has been disproven (there was quite a bit of hysteria about the notion at the time), that doesn’t mean the idea of subliminal learning is crazy.
The more hyped and less plausible passive Mozart Effect
The so-called "Mozart effect" refers to two quite different phenomena. The one that has received the most media play concerns the almost magical (and mythical) effect of Mozart's music on intelligence. It is the result of a misrepresentation of the research results. Rauscher, Shaw, and Ky's 1993 study found that 10 minutes of exposure to Mozart's Sonata for Two Pianos in D Major K. 448 temporarily enhanced performance on three spatial reasoning tasks.
Coding mnemonic
Coding mnemonics are used for encoding numbers. Because words are much easier for most of us to remember, a system that transforms numbers into letters is one of the best ways for remembering numbers — as seen in the modern innovation of encoding phone numbers into letters (0800-ANSETT).
A coding system is very useful for remembering numbers, but it must be said that few people have sufficient need to memorize long numbers to make the initial cost of learning the code acceptable.
A general distinction you can make is that between:
- direct study, and
- learning from context
Direct study is more important when you're learning a non-cognate language. It's also more important in the initial stages of learning a language. Learning from context is particularly useful for cognate languages.
Of course learning a language requires both approaches, but the relative proportions will vary.
I recently reported on a study showing how the gestures people made in describing how they solved a problem (the Tower of Hanoi) changed the way they remembered the game. These findings add to other research demonstrating that gestures make thought concrete and can help us understand and remember abstract concepts better.
What is a tip-of-the-tongue experience?
The tip-of-the-tongue experience (TOT) is characterized by being able to retrieve quite a lot of information about the target word without being able to retrieve the word itself. You know the meaning of the word. You may know how many syllables the word has, or its initial sound or letter. But you can’t retrieve it all. The experience is coupled with a strong feeling (this is the frustrating part) that you know the word, and that it is hovering on the edges of your thought.
Research has found that people are most likely to successfully apply appropriate learning and remembering strategies when they have also been taught general information about how the mind works.
The more you understand about how memory works, the more likely you are to benefit from instruction in particular memory skills.
When you have a good general understanding of how memory works, different learning strategies make much more sense.
Planning memory contains your plans and goals (such as, “I must pick up the dry-cleaning today”; “I intend to finish this project within three months”). Forgetting an appointment or a promise is one of the memory problems people get most upset about.
Movement with Meaning: A Multisensory Program for Individuals in Early-Stage Alzheimer's Disease
Those of us in the field of dementia care are reexamining our philosophical beliefs and exploring practical, hands-on approaches in our relationships with individuals living with Alzheimer's disease. We are creating innovative programs and developing a new framework for preserving the emotional health, autonomy, and dignity of those who need us to walk hand in hand with them, witnessing the process of their experiences with empathy and respect.