We forget someone’s name, and our response might be: “Oh I’ve always been terrible at remembering names!” Or: “I’m getting old; I really can’t remember things anymore.” Or: nothing — we shrug it off without thought. What our response might be depends on our age and our personality, but that response has nothing to do with the reason we forgot.
Articles
Learning a new language is made considerably more difficult if that language is written in an unfamiliar script. For some, indeed, that proves too massive a hurdle, and they give up the attempt.
Brain autopsies have revealed that a significant number of people die with Alzheimer’s disease evident in their brain, although in life their cognition wasn’t obviously impaired. From this, the idea of a “cognitive reserve” has arisen — the idea that brains with a higher level of neuroplasticity can continue to work apparently normally in the presence of (sometimes quite extensive) brain damage.
Short-term vs long-term memory
Working memory is a relatively recent term, a refinement of an older concept - that of short-term memory. Short-term memory was called thus to distinguish it from "long-term memory" - your memory store.
Broadly speaking, a concept map is a graphic display that attempts to show how concepts are connected to each other. A concept map is a diagram in which labeled nodes represent concepts, and lines connecting them show the relationships between concepts.
There is one type of concept map you’re probably all aware of — mind maps. Mind maps are a specialized form of concept map popularized very successfully by Tony Buzan.
A mind map has four essential characteristics:
Frances Yates described the memory strategy valued by the ancient Greeks and Romans as the "Art of Memory" in her widely quoted and seminal book The Art of Memory. Today we know it as the method of loci. But the Art of Memory, as those of the ancient world and those of the medieval world practiced it, is far richer than is implied by that title.
In the following case study, I explore in depth the issue of learning the geological time scale — names, dates, and defining events. The emphasis is on developing mnemonics, of course, but an important part of the discussion concerns when and when not to use mnemonics, and how to decide.
The Geological Time Scale
Phanerozoic Eon 542 mya—present
Cenozoic Era 65 mya—present
Creating a face-name association
- Select a distinctive feature of the face (nose).
- Select a word or phrase that sounds like the name (con rat for Conrad).
- Create an interactive image linking the distinctive feature with the keyword(s) (a man in a prisoner’s uniform — con — rides a rat that slides down the nose).
To remember the name on seeing the face again, you must:
- Identify the distinctive feature that you used when encoding (nose).
There are two well-established strategies for remembering people’s names. The simplest basically involves paying attention. Most of the time our memory for someone’s name fails because we never created an effective memory code for it.
An easy strategy for improving your memory for names
We can dramatically improve our memory for names simply by:
In the mid-seventies, Raugh and Atkinson had remarkable results using the keyword method to teach Russian vocabulary to college students. While later studies have not tended to find such dramatic results, nevertheless, a large number of studies have demonstrated an advantage in using the keyword mnemonic to learn vocabulary.
Some researchers have become huge fans of the strategy. Others have suggested a number of limitations. Let’s look at these.