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Difficulty in remembering people’s names is one of the most common memory tasks that people wish to be better at. And the reason for this is not that their memory is poor, but because it is so embarrassing when their memory lets them down.

This isn’t just an issue at a personal level. It’s a particular issue for anyone who has to deal with a lot of people, many of whom they will see at infrequent intervals. Nothing makes a person — a client, a customer, a student — feel more valued than being remembered.

Transfer refers to the ability to extend (transfer) learning from one situation to another. For example, knowing how to play the piano doesn’t (I assume) help you play the tuba, but presumably is a great help if you decide to take up the harpsichord or organ. Similarly, I’ve found my knowledge of Latin and French a great help in learning Spanish, but no help at all in learning Japanese.

Visual Language, a term introduced by Robert Horn, refers to "language based on tight integration of words and visual elements". The visual elements include shapes, as well as images (e.g., icons, clip art).

What does this have to do with memory? Well, partly of course, because the appropriate use of images usually makes information more memorable, but visual language has considerably more to offer than that. To appreciate what it is, Horn has examples at http://web.stanford.edu/~rhorn/

How the keyword method works

The keyword method has been especially pushed as an effective strategy for learning foreign vocabulary. It is presumably equally valuable for extending your native-language vocabulary and learning technical jargon, and has also been used successfully to teach social studies facts (e.g., the products of a country; capital cities), science facts (e.g., chemical reactions, parts of the skeletal and nervous systems) and the names and faces of people.

There are two stages to the method:

Context is absolutely critical to successful communication. Think of the common experience of being a stranger at a family gathering or a meeting of close friends. Even familiar words and phrases may take on a different or additional meaning, among people who have a shared history. Many jokes and comments will be completely unintelligible, though you all speak the same language.

We forget someone’s name, and our response might be: “Oh I’ve always been terrible at remembering names!” Or: “I’m getting old; I really can’t remember things anymore.” Or: nothing — we shrug it off without thought. What our response might be depends on our age and our personality, but that response has nothing to do with the reason we forgot.

Back in 2010, I read a charming article in the New York Times about a bunch of neuroscientists bravely disentangling themselves from their technology (email, cellphones, laptops, …) and going into the wilderness (rafting down the San Juan River) in order to get a better understanding of how heavy use of digital technology might change the way we think, and whether we can reverse the problem by immersing ourselves in nature.

Remembering a skill is entirely different from remembering other kinds of knowledge. It’s the difference between knowing how and knowing that.

Here’s an interesting study that’s just been reported: 72 seven- and eight-month-old infants watched video animations of familiar fun items being revealed from behind a set of colorful boxes (see the 3-minute YouTube video).

Find out about the pegword mnemonic

Here are pegwords I've thought up in the Spanish language.

As with the original example, let's try it out with our cranial nerves.

En español, los nervios craneales son: