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We forget someone’s name, and our response might be: “Oh I’ve always been terrible at remembering names!” Or: “I’m getting old; I really can’t remember things anymore.” Or: nothing — we shrug it off without thought. What our response might be depends on our age and our personality, but that response has nothing to do with the reason we forgot.

Although I’m a cognitive psychologist and consequently think that memory and cognition is mostly about your mastery of effective strategies, when it comes to age-related cognitive decline, I’m a big believer in the importance of diet and exercise. But while we know these things can play an important role in why some people develop cognitive impairment and even dementia as they age, and others don’t, we don’t yet know with any great certainty exactly what exercise programs would be the best use of our time, and what diet would have the most benefit.

We all like simple solutions. However much we may believe we are ‘above’ black-&-white dichotomies, that of course we understand that every situation is complex, nevertheless we have a brain that can only think of a very very few things at once. So it's unsurprising that we are drawn to solutions that can be summed up simply, that can fit comfortably within the limitations of working memory.

I recently reported on a finding that memories are stronger when the pattern of brain activity is more closely matched on each repetition, a finding that might appear to challenge the long-standing belief that it’s better to learn in different contexts. Because these two theories are very important for effective learning and remembering, I want to talk more about this question of encoding variability, and how both theories can be true.

What mnemonics are, and what they are for

Aids to memory such as acronyms, rhymes, linking information by creating visual images or making up a story, are called mnemonics. Mnemonic strategies have been recommended as appropriate for remembering the following types of information:

While parents and teachers have always strongly supported small class sizes, their belief has not always been supported by evidence. Part of the problem lies in that word “small” — what constitutes a small class? Different interventions have looked at reducing class sizes from 40 to 30, or 30 to 25. It may well be that such reductions are not sufficient to show clear benefits.

I don't think anyone's going to try arguing that fruit and vegetables are not good for your health! We know they're good. But that's just general "oh, I know it's good for me" — do you know that the benefits are not only for your general health, your protection against obesity and diabetes, cancer and heart disease, but also for your brain. Actually, there's two aspects to this. An unhealthy diet (one rich in junk food, in saturated fat and sugar) is actively bad for your brain, and (the right) healthy diet is actively good for your brain.

I recently reported on a finding that older adults whose life-space narrowed to their immediate home were significantly more likely to have a faster rate of global cognitive decline or develop mild cognitive impairment or Alzheimer’s.

Most mnemonic strategies are based on imagery. There is no doubt that imagery can be an effective tool, but there is nothing particularly special about imagery. The advantage of imagery is that it provides an easy way of connecting information that is not otherwise readily connected. However, providing verbal links can be equally effective.

In the mid-seventies, Raugh and Atkinson had remarkable results using the keyword method to teach Russian vocabulary to college students. While later studies have not tended to find such dramatic results, nevertheless, a large number of studies have demonstrated an advantage in using the keyword mnemonic to learn vocabulary.

Some researchers have become huge fans of the strategy. Others have suggested a number of limitations. Let’s look at these.