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Context is absolutely critical to successful communication. Think of the common experience of being a stranger at a family gathering or a meeting of close friends. Even familiar words and phrases may take on a different or additional meaning, among people who have a shared history. Many jokes and comments will be completely unintelligible, though you all speak the same language.

There are two well-established strategies for remembering people’s names. The simplest basically involves paying attention. Most of the time our memory for someone’s name fails because we never created an effective memory code for it.

An easy strategy for improving your memory for names

We can dramatically improve our memory for names simply by:

Compulsory Education: When it starts and how long it lasts

Around the world, for the most part, compulsory schooling starts at 6, although some start at 7, and a very few at 5 or even younger. There is less consensus about how long compulsory education should last, but 9 years is the most common length, with 10 years running a close second.

Here’s an interesting study that’s just been reported: 72 seven- and eight-month-old infants watched video animations of familiar fun items being revealed from behind a set of colorful boxes (see the 3-minute YouTube video).

Types of reading disability

A longitudinal study that used imaging to compare brain activation patterns has identified two types of reading disability:

When we are presented with new information, we try and connect it to information we already hold. This is automatic. Sometimes the information fits in easily; other times the fit is more difficult — perhaps because some of our old information is wrong, or perhaps because we lack some of the knowledge we need to fit them together.

Let's look a little deeper into the value of mnemonics for knowledge acquisition. By “knowledge acquisition”, I mean the sort of information you learn from textbooks — information that is not personal, that you need for the long-term.

In this context, I believe the chief value of mnemonic strategies is to help you recall information that needs to be remembered in a particular order. Thus we use mnemonics to help us remember the order of the planets, the order of musical notes on the stave, the order of the colors in a rainbow.

Creating a face-name association

• Select a distinctive feature of the face (nose).
• Select a word or phrase that sounds like the name (con rat for Conrad).
• Create an interactive image linking the distinctive feature with the keyword(s) (a man in a prisoner’s uniform — con — rides a rat that slides down the nose).

To remember the name on seeing the face again, you must:

• Identify the distinctive feature that you used when encoding (nose).

The Seattle Longitudinal Study of Adult Intelligence has followed a group of more than 5000 people for well over four decades. The program began in 1956 and participants have been tested across a whole gamut of mental and physical abilities at seven year intervals since that date.

The study has found:

As I said in my discussion of different scripts, the Hellenic languages use the Greek alphabet. Here it is. I’m afraid the table is a little complicated, because (a) each letter has a name, which it’s useful to know, and (b) there are some differences in pronunciation between Ancient Greek (which is still a language that people want to learn today), and Modern Greek.